Big data is larger, more complex data sets, especially from new data sources, such extremely large data sets may be analysed computationally to reveal patterns, trends, and associations.

These data sets are so voluminous that traditional data processing software just cannot manage them.

These massive volumes of data can be used to address business problems individuals would not have been able to tackle before.

Big data makes it possible for individuals to gain more complete answers as there is more information available.

More complete answers mean more confidence in the data—which means a completely different approach to tackling problems.