NUDGE project releases new survey on energy consumption and consumer behaviour

NUDGE, a project funded by the Horizon 2020 research and innovation programme, is conducting an Energy Transition survey to understand how we consume and save energy at home.

The NUDGE project, a media partner of Innovation News Network, aims to systematically assess and release the potential of behavioural interventions towards achieving higher energy efficiency; and to pave the way to the generalised use of behavioural interventions as a worthy addition to the policy-making toolbox.

This project has been created as part of the response to meet the EU’s ambitious targets for increased energy efficiency and cope with the challenge of climate change, public authorities, Distributed System Operators (DSOs) and other stakeholders are actively investing towards improving energy efficiency.

In order to achieve maximum energy efficiency, it is important that consumers change their overall energy-related behaviour.

NUDGE has been set up to analyse this behaviour and design and test nudging pilots in five EU Member States (Greece, Belgium, Germany, Portugal, and Croatia) in households, energy communities and schools. All interventions are rooted in fundamental principles of behavioural science.

NUDGE will merge all their results and convert them into proposals for different stakeholders, including policy and decision-makers, energy, and technology providers (e.g., smartphone app designers), energy communities and consumer associations. Recommendations on the design and impact of behavioural energy interventions, will foster investments in energy efficiency improvements.

The Energy Transition Survey, available in 14 languages, is an opportunity for citizens to give their own opinions on energy consumption and consumer behaviour.

The survey will support NUDGE in creating consumer profiles and capturing consumer perceptions of own behaviour by considering a variety of psychological and contextual variables.

It will collect information in the following areas: consumer behaviour with respect to the energy consumption; intentions and perceptions regarding the adoption of measures that enhance energy efficiency; and household characteristics, building characteristics, and level of environmental conscience.

The NUDGE survey will be available until 31 May 2021. For more information, visit:

NUDGE is formed by a multidisciplinary team of ten partners with different backgrounds and expertise: four R&D institutions, two policy experts, one energy company, two SMEs, one consumer association, one energy cooperative and one education expert, thereby gaining a balance between expertise in the design of behavioural interventions and capacity to implement and operationalise these interventions.

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