Home Rare Earth Elements for a Sustainable Future

    Rare Earth Elements for a Sustainable Future

    The Global Rare Earth Industry Association sheds light on the vital role played by rare earth elements in the transition towards a greener planet and sustainable future.

    The Global Rare Earth Industry Association (REIA) was founded in 2019 – with the support of the EU Commission – as a non-profit organisation representing the Rare Earth industry worldwide and run by a diverse, multicultural, and experienced Board of Directors.

    As the only global rare earth industry association, and with a strong and balanced stakeholder network, REIA is dedicated to:

    •  Improving the knowledge of Rare Earth Elements (REE) as critical enablers of advanced technologies
    • Supporting the development of sustainable, responsible, and collaborative value chains, from mining to recycling
    • Creating transparency and certification of products and processes for the REE Industry.

    REIA already counts 40 active members from around the world representing key industry stakeholders, large and medium-sized companies, policy makers, research institutes, academics, and government bodies. We bridge the gap between the different stakeholders and connect industry with consumers, upstream with downstream. We also work alongside national and regional partners around the world.

    We provide a platform where our members and partners can network and benchmark; make their voice heard; find potential suppliers/clients; access and share data, information, and best practices; gain visibility and highlight their engagement towards a more sustainable supply chain.

    REIA Board of Directors

    What are Rare Earths?

    Something easy to remember is that rare earths are neither rare nor earths. They have been wrongly called rare earths ever since the first one was discovered in Sweden in 1788.

    Rare Earth Elements are a group of 17 metals comprising the lanthanides (atomic numbers from 57 to 71) in addition to scandium (21) and yttrium (39). They have exceptional luminescent, catalytic, electrical, magnetic, and conductive properties.

    Over the past two decades, the global demand for these crucial and strategic elements has skyrocketed. Indeed, REs have become very critical to several modern technologies ranging from electronics and defence to the fast growing sectors of Electric Vehicles and wind turbines. Rare Earth Elements have become essential to the green transition towards cleaner transport and energy sources.

    REIA commits to act on the following issues and make things change for the better

    Today’s society simply cannot do without Rare Earth Elements. Yet, the REE industry faces numerous challenges such as:

    • A profound misinformation – very much due to a lack of transparency, about what RE are, their value proposition, applications, potential risks & opportunities
    • An inefficient recovery of RE from end users. Today, less than 5% of RE magnets are recycled
    • A high environmental impact during mining, refining and waste management processes
    • Measuring this environmental and social impact vs. the “green” benefits of RE
    • The need for a more diversified supply chain and less volatility in prices
    • No industry-wide certification or unified socio-environmental reporting standards
    • Insufficient collaboration and consensus within the industry (especially between up-and downstream).

    The only way forward is to collectively and globally – with our members and partners –  do better, be cleaner and stop the negative spiral around these essential metals, often referred to as ‘The Vitamins of Modern Society’.

    It is REIA’s role to address these key challenges and to promote a greater awareness of the benefits of RE and the sector’s best ESG practices. Our ultimate mission is to be a catalyst for more market transparency, less speculation, more security of supply, and improved sustainability throughout the whole supply chain. Fundamentally, we strive to improve the security and sustainability within the RE Industry so that Rare Earths can be adopted wherever they guarantee a superior technological performance compared to other choices. 


    • The global RE industry
    • RE applications
    • RE production
    • RE sustainability and ESG
    • RE standards and certification


    • Measuring the environmental impact, developing a LCA and blockchain tool
    • ESG issues in the RE supply chain
    • Innovations/New RE applications

    Partner Articles

    Partner eBooks

    Analysing challenges in meeting the supply and demand for rare earth elements

    Analysing challenges in meeting the supply and demand for rare earth...

    Continuing our coverage of the importance of the supply and demand for rare earth elements, metals and magnets, we are proud to present this...