Research says 45% of meat eaters plan to reduce their meat consumption

According to a recent survey conducted by cheese alternative producer, MozzaRisella, over 45% of meat eaters are planning to reduce their meat consumption.

The survey conducted by MozzaRisella was completed by respondents of various eating preferences. The results revealed that 49% of flexitarians are intending to further reduce meat going forward.

The multi-generational survey has highlighted that whilst veganism is often seen as a generational trend, this is not always the case. According to the survey, Generation X (those born between 1965 and 1979), are leading the way in veganism, followed by Millennials and Baby Boomers.

16% of non-vegans would be tempted to switch to a plant-based diet if there were more plant-based options available in restaurants. 13% of the participants could be convinced by having more palatable meat alternatives. A further 11% of those studied would consider switching if there were more comfort food options available.

What did we learn from the plant-based participants?

Those who are already plant-based eaters, however, often struggle to find what they are looking for, both in shops and when eating out.

According to the plant-based group of participants, vegan cheese alternatives are the most difficult to find, with 30% of respondents stating that they can’t find a healthy and tasty option, followed by the lack of vegan bakery products, fish and dessert alternatives.

This study highlighted that the consumers surveyed are becoming increasingly aware of where and how their food is being produced, with 39% fully and 45% somewhat aware.

Franco Vessio, Co-Founder of MozzaRisella said “More and more consumers are proactively avoiding certain ingredients, driven by medical reasons, healthier lifestyle choices, ethical or environmental concerns.

“Unfortunately, plant-based doesn’t always mean healthy, as some ingredients might be chemically extracted. Here at MozzaRisella we are doing our best to keep all our products organic, cruelty-free and good for the environment.”

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