The EU Data Act has officially entered into force, marking a major step in giving users control over the vast amounts of data generated by connected devices such as smartwatches, cars, smart TVs, and industrial machinery.
For the first time, consumers and business users can directly access, use, and share this raw data – paving the way for more affordable repair services, better product maintenance, and new business models.
The legislation ensures that connected devices sold in the EU are designed with data sharing in mind.
This empowers consumers to choose cost-effective repair providers, while industries like agriculture and manufacturing gain access to valuable performance data that can boost efficiency and cut costs.
Henna Virkkunen, EU Executive Vice-President for Tech Sovereignty, Security and Democracy, explained: “The Data Act empowers users, opens markets, and gives businesses the data they need to create innovative services – from smarter vehicle repairs to new energy-efficiency solutions.
“We are equally committed to helping companies adapt to the new rules, reducing administrative burden and turning data into real opportunities for people and businesses across Europe.”
Boosting innovation and competitiveness
By opening up high-quality data, the EU Data Act aims to fuel innovation across Europe’s digital economy.
Small and medium-sized enterprises (SMEs), in particular, stand to benefit from the increased availability of data, enabling them to compete more effectively and develop innovative after-sales services.
The law also tackles unfair contract terms that have historically restricted data sharing and improves flexibility in cloud computing.
Users will be able to switch between cloud service providers – or even use several simultaneously – without unnecessary technical or contractual barriers.
Complementing the Data Governance Act
The EU Data Act works hand-in-hand with the earlier Data Governance Act.
While the latter builds trust in voluntary data-sharing mechanisms, the Data Act goes further by providing clear legal rules on access and use of data.
Together, they create a more robust and transparent framework for Europe’s growing data economy.
Guidance and support for businesses
To help companies navigate the new rules, the European Commission has already published guidance on vehicle data sharing – expected to improve repair services, car-sharing schemes, and mobility solutions.
Additional tools are on the way, including:
- A Data Act Legal Helpdesk to provide direct assistance to businesses.
- Clarifications on how trade secrets will be protected under the new framework.
- Model contract terms and standard clauses for cloud services to simplify compliance.
The Commission will also introduce a Data Union Strategy, further streamlining Europe’s data landscape and strengthening its position as a global leader in digital innovation.
A collaborative future
The EU has worked closely with companies of all sizes, industry associations, and civil society to shape the Data Act and will continue engaging stakeholders throughout its implementation.
Feedback will help refine future guidance and ensure the legislation remains practical, effective, and proportionate.
With the EU Data Act now in place, Europe is setting a global benchmark for fair data use – empowering citizens, driving innovation, and strengthening competitiveness in the digital age.
