Chromafora has been awarded the 2025 Global New Product Innovation Award for its innovative water purification technique, which effectively treats PFAS (per- and polyfluoroalkyl substances).
Presented by the international research and consulting firm Frost & Sullivan, the award recognises Chromafora’s ability to deliver measurable environmental results, enhance regulatory compliance, and provide customised water purification solutions in an increasingly complex and regulated market.
The recognition highlights the company’s achievements in technical innovation and customer value.
“Frost & Sullivan views the Selpaxt water purification technology as a true breakthrough in PFAS treatment. The technology delivers superior performance and outcomes for customers,” said Iqra Azam, analyst at Best Practices Research, Frost & Sullivan.
Chromafora’s water purification technology exceeds standards
Frost & Sullivan evaluates companies through a rigorous benchmarking process based on two core pillars: strategic efficiency and strategic execution.
Chromafora stands out in both areas, demonstrating its ability to align product innovation with emerging regulatory requirements while operating with precision, speed, and market relevance.
“We believe Chromafora is at the forefront of addressing PFAS contamination challenges, setting new benchmarks for water purification technology, and enabling cleaner, more cost-effective, and streamlined industrial processes,” explained Fredrick Royan, Vice President of Research at Frost & Sullivan.
The technology’s unique capabilities address PFAS pollution problem
Chromafora’s long-term growth strategy is built on scientific research, sustainable methods, and strategic partnerships. Significant investments in R&D and proprietary chemistry also support effective scaling across Europe and internationally, as authorities tighten PFAS discharge regulations in water streams.
Johan Seijmer, CEO of Chromafora, concluded: “This international recognition is proof that the Selpaxt water purification technology has unique capabilities.
“We’ve developed a solution that tackles PFAS pollution efficiently and reliably—whether it’s short- or long-chain PFAS—setting a new standard for industrial water treatment. At the core is our combination of proprietary chemistry and ultrafiltration.”
