NORIT Activated Carbon (NORIT), a global leader in purification technologies, has reached a major milestone in the global fight against “forever chemicals.”
NORT has confirmed that its advanced thermal reactivation process consistently delivers 99.98% PFAS destruction in spent granular activated carbon (GAC) used in municipal water treatment.
The achievement, certified under NSF/ANSI 61 for both virgin and reactivated GACs at NORIT’s Pryor, Oklahoma facility, highlights the company’s dedication to safe, sustainable, and circular water treatment solutions.
Commenting on the landmark achievement, Walter Kramer, Vice President of Global Operations at NORIT, said: “PFAS destruction has always been core to our reactivation services, and this latest validation strengthens that commitment.
“It gives water treatment utilities confidence in a proven, certified solution that meets today’s regulations, supported by a robust global reactivation network.”
What are PFAS, and why are they a concern?
Per- and polyfluoroalkyl substances (PFAS) are a group of human-made chemicals widely used since the 1940s in products such as nonstick cookware, waterproof clothing, and firefighting foams.
Known as forever chemicals, PFAS do not naturally break down and can persist in the environment and human body for decades.
Studies link PFAS exposure to health risks, including immune system suppression, liver damage, and certain cancers.
As regulators tighten drinking water standards worldwide, effective PFAS destruction has become an urgent priority.
A global network for sustainable reactivation
NORIT operates reactivation facilities in Oklahoma, Italy, the Netherlands, and Singapore.
This international footprint ensures regional optimisation, reliable supply chains, and consistent quality for municipalities.
By reactivating carbon rather than disposing of it in landfills, NORIT reduces environmental waste while restoring carbon’s performance – often surpassing virgin material in PFAS capture efficiency.
Brandon Hamilton, General Manager of Drinking Water at NORIT, added: “Our reactivation services help utilities meet today’s drinking water standards while advancing long-term sustainability goals.
“This milestone reflects our continued investment in safe, proven solutions that protect both public health and the environment.”
Circular solutions for the future
With over 100 years of expertise in purification technologies, NORIT continues to pioneer solutions that meet evolving environmental and public health needs.
Its reactivation programmes provide municipalities with cost-effective, certified alternatives to single-use carbon while addressing one of today’s most pressing water safety challenges: the complete and verifiable destruction of PFAS contaminants.
