Cirba Solutions has unveiled ‘SustainABILITY 10,000’, a significant investment in sustainable battery recycling education.
SustainABILITY 10,000 aims to empower communities across North America with eco-living expertise. This battery recycling initiative underscores Cirba Solutions’ commitment to environmental stewardship and consumer education.
David Klanecky, CEO and President of Cirba Solutions, highlighted the significance of the initiative: “In battery recycling, we experience the gap between desire and education every day. Despite most consumers wanting to recycle batteries, many don’t know how or where to do it.
“The result is that the majority end up in the trash or landfill and are not being properly recovered following battery end-of-life.
“But we also know battery recycling doesn’t stand alone. Many eco-friendly choices we as consumers would like to make don’t happen simply because of a lack of education about how to turn that desire into action.
“By committing 10,000 hours of education into our communities and neighbourhoods, our mission is to move that needle and empower people to take action and live a more sustainable life.”
Addressing the education gap in sustainability
Despite growing interest in eco-friendly living, many individuals lack the knowledge needed to make impactful changes.
According to a recent study by Nielsen IQ, 78% of consumers prioritise sustainability, yet significant gaps exist in understanding practical steps to achieve it. Cirba Solutions recognises the importance of bridging this education deficit to drive meaningful change.
Increasing battery recycling knowledge
SustainABILITY 10,000 will concentrate its efforts on three key areas:
- Community Education: Cirba Solutions will collaborate with local communities to integrate battery recycling education into existing programmes and develop new initiatives. This approach aims to raise awareness about battery recycling opportunities and encourage sustainable practices.
- Community Enhancement: Leveraging community connections, Cirba Solutions will facilitate battery collection events, educational workshops, and support STEM activities. These initiatives aim to foster a sense of environmental responsibility at the local level.
- Digital Advocacy: The company will provide online resources accessible to all communities, promoting green literacy and facilitating information sharing on sustainable practices.
SustainABILITY 10,000 reach
The initiative will initially target regions where Cirba Solutions operates, including North Carolina, South Carolina, Arizona, California, Michigan, Ohio, and British Columbia, Canada.
By focusing on these areas, Cirba Solutions aims to maximise its impact on battery recycling awareness and engagement.
Karen Gay, Community Engagement Manager at Cirba Solutions, added: “This initiative takes what we do at Cirba Solutions every day and raises the bar, so we’re focused on delivering actionable value into communities.
“Our team is passionate about making a difference and we can’t wait to continue the great work we’ve done alongside community leaders as well as create new partnerships with organisations who share our mission.”
Kick-off event
SustainABILITY 10,000 will launch during Earth Week 2024 with a collection event at the Detroit Zoo, as part of the GreenFest 2024 E-Recycling Event.
Cirba Solutions will lead efforts to divert batteries from local landfills on 20-21 April, engaging the community in sustainable practices.
This initiative builds upon Cirba Solutions’ ongoing dedication to community engagement and environmental responsibility.
In 2023, the company collaborated with regional organisations and engaged in various community initiatives.
Notably, Cirba Solutions discussed sustainability practices with US Secretary of Energy Jennifer Granholm at the groundbreaking ceremony of the company’s battery recycling facility expansion in Lancaster, Ohio, highlighting its commitment to environmental advocacy.
For more information on Cirba Solutions’ community engagement efforts, visit www.cirbasolutions.com/our-community.
